My secret Framework That Grew our client's list by 6,500+ leads & Increased his open rates by 43%
Case Study: The 5-Step-Blueprint to Automate your lead gen process in 30 days
by Michael Hoffmann | Ascendus Digital Media
The Problem
- You spend hours every day posting and engaging on social media, just to grow and sell your digital products organically, in tiny steps...
- You wake up every morning stressing about your ad campaigns, and spend all day researching, updating, and testing new audiences, copy, and designs...
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You struggle blocking time for your family and your loved ones while running operations and marketing for your business…
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You grow your email list... but with the wrong people... the ones who never open your emails and will never buy any of your digital products…
The Consequence
YOU are the bottleneck of your business, spending time, money and resources on generating leads for your info products, with no immediate return...
The Solution
Speeding up your lead generation process with automated prospecting, re-marketing, and follow-up strategies every business can implement...
- ... automated Facebook advertising (or any other type of Display advertising platform) that doesn’t require daily monitoring, updating or testing!
- ... bulletproof qualification and indoctrination processes that filter only engaged and monetizable leads!
5-STEP-BLUEPRINT TO AUTOMATE YOUR LEAD GEN IN 30 DAYS
Sauer macht gluecklich brings the “dusty” concept of fermentation back to life, educating their audience on the health benefits of fermented foods. They also teach their audience how to get started in the fermentation process.
The Germany-based online company implemented the 5-Step-Blueprint in their advertising strategy and achieved outstanding results:
- 6,500+ email list subscribers in 12 months
- Increase in email open rates of over 43%
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Increase in email click rates of over 181%
DISCLAIMER: Results stated in the following case study are figures from individual and client results. These are not typical. Ascendus Digital Media is not implying that you'll be able to duplicate these results and is using these references for example purposes. Your results will vary and depend on factors like, but not limited to, your background, experience, and work ethic.
Step no. 1 - Give your audience what they want
Great examples of audience-focused lead magnets
Free lead magnet bundle with eBooks, checklists and several other valuable assets
Exclusive 70-minute video interview with one of the leading raw vegan experts in Germany
5-day email course with do-it-yourself recipes and step-by-step tutorials to get started fermenting vegetables
Step no. 2 - Know Your Dream Customer Avatar
Even before you start implementing this 5-Step blueprint you should have your ideal customer avatar nailed down.
Once you understand who you want to serve, you will know their demographics, their interests, and their behavioral patterns.
Using this knowledge, and the Facebook Audience Insights, you can build powerful interest-based audiences with potential new customers.
If you already have an existing audience, like an email list or a Facebook Group, you should leverage these as well.
Extract your most engaged leads (high open and click rates) and customers from your email lists, and build so-called (Value-based) Lookalike Audiences inside of Facebook's Asset Manager.
Step no. 3 - Begin with the end in mind
There are lots of strategies and approaches out there when it comes to Facebook Ads or Display advertising in general. And most of them preach to start with "low-cost" objective campaigns like Engagement or Videos Views campaigns.
While this approach can work, it will take longer and will cost you a lot more money than flipping the process upside down...
To generate leads fast, you want to focus on the big end result you want to achieve: getting people on your email list or get these people to buy from you.
The advertising framework we use for the majority of our agency clients. You start with a highly optimized campaign objective to weed out the non-converters right from the beginning.
That's why we start most of our campaigns with objectives that are more expensive but are also much more optimized by Facebook. Objectives could be Conversions for Leads or Purchases, and we only target cold (new) and lukewarm audiences with these campaigns.
Of course, not everyone, no matter how optimized they are, will convert right at the first time.
That's why we follow-up with these warm and hot audiences - or re-target them - with "low-cost", less optimized campaign objectives, like Reach or Engagement.
Lots of business owners and even marketers don't know that Facebook optimizes your ads for the objective you chose.
Meaning: if you select Conversions (Leads), Facebook will deliver your ads mostly to audience members who are most likely to become a lead.
As you are re-targeting these optimized audiences members with your later campaigns, you don't need to further optimize.
You want to reach as many people as possible, and not let Facebook keep filtering your audience.
Step no. 4 - Let the system work for you
The point of this blueprint is to take yourself out of the equation, and leave you not worrying about finding new audiences or testing copy and creatives all the time...
The key to creating this automated lead generation process is to leverage your newly generated leads and use them to create brand new, dynamic and highly relevant audiences in form of Lookalike Audiences...
Simply collect the user data with the Facebook Pixel and it's Standard Events and gather all of them inside of a Facebook Custom Audience. Based on this Custom Audience you can create a Lookalike Audience which will be added to your initial Conversion campaigns.
By setting up your targeting this way, your audience will update and optimize with every new lead you generate.
Every time a user converts and lands on your email list, his data will influence the optimization of the Lookalike Audience and help to make it even more relevant to your lead magnet and your business.
This lead generation campaign is live since August 2018. After implementing the 5-Step-Blueprint and leveraging existing leads to build new audiences, results for the prospecting campaign (red) skyrocketed. With an ad spend of around $5,600 USD we generated more than 7,500 leads at $.73 USD a piece.
Step no. 5 - Indoctrinate & Ascend
Having leads on your email list doesn't necessarily mean that you can monetize them and make money off of them...
Because a Facebook ad or even a lead magnet most of the times don't build enough trust for someone to take out their wallet and purchase your offer, you have to build and gain their trust with a powerful on-boarding, follow-up or indoctrination email sequence.
Towards the end of this sequence, you will then "soft pitch" them on your next step on the value ladder and/or your entry-level product or service.
Step no. 6 - Get Support!
For us in our agency, things significantly changed once we realized how a mentor, coach, or another expert in his field can positively impact our business.
If you ever get stuck, either with this 5-Step-Blueprint or any other online marketing strategy, remember to find these mentors, other business owners, agencies, freelancers, or even free online communities like Facebook Groups or YouTube to help you get clarity and get back on the right track.
Do you need help generating leads for your business?
We can help you generate daily quality leads on autopilot by implementing this 5-Step-Blueprint in your business strategy. We will help you find the right type of lead magnet, create your audiences, build your advertising campaigns, and design your on-boarding or indoctrination email sequences.
We offer a full-spectrum of solutions from done-for-you services through coaching and consultations to DIY processes. Book your free no-strings-attached strategy session today and assess how you can get your lead generation process going again!
Who is ascendus digital?
Ascendus Digital Media is a digital marketing and advertising agency, based in Halifax, Nova Scotia, Canada, serving clients all over Canada, the United States and Europe.
It was founded by Michael Hoffmann, and stands for its 3 core values:
Constant innovation, reliable results, and turning interaction online into meaningful customer relationships.
We help infopreneurs, entrepreneurs and business owners grow their companies by generating more high-quality leads every day!
Book your free no-strings-attached strategy session today and speak to us to find out how we can help you reach your goals!
Ready to talk?
The first step in our process is a no obligation strategy session with us where we'll assess your current business situation, goals and needs and be able to advise on any weak spots or opportunities.
If we think we will be a good fit and we can help we will also offer you an opportunity for a business intensive to design your fully customized marketing plan.
DISCLAIMER: Results stated in the above case study are figures from individual and client results. These are not typical. Ascendus Digital Media is not implying that you'll be able to duplicate these results and is using these references for example purposes. Your results will vary and depend on factors like, but not limited to, your background, experience, and work ethic.
FOR SUPPORT ISSUES OR QUESTIONS, PLEASE EMAIL US AT michi@ascendusdigitalmedia.com
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